10 Crocs Marketing Secrets That Made the Whole World Wear Plastic Slippers

Nowadays, big companies that produce clothes and shoes need to do something more than just make products in order to attract customers. All brands look for their unique feature that will make people visit their stores and spend money. Some retailers bet on beauty, others hope for comfort. And the company from this article decided to use a different feature — their unpleasant appearance. And they were really successful.